In 2016 Goldman Sachs launched its first consumer facing product, offering a platform to help Americans better manage personal debt.

I was the only designer to work on this project from day one until the moment we launched Marcus. As part of a small team we designed a completely new product + brand from the ground up, built a suite of digital finance tools, and launched an integrated creative messaging campaign across video, social media and editorial.

Goldman Sachs is one of the oldest names in finance. A bank’s name is synonymous with trustworthy. For a 150 year old company to launch a completely new product in a territory they were not familiar with, was exceedingly risky. This marked a pivotal moment for the company and where it is going. Marcus by Goldman Sachs is an innovative fin-tech startup with the legacy and financial knowledge of an established institution.

In 2016 Goldman Sachs launched its first consumer facing product, offering a platform to help Americans better manage personal debt. 

I was the only visual designer to work on this project from day one until the moment we launched Marcus. As part of a small team we designed a completely new brand from the ground up, built a suite of digital finance tools, and launched an integrated creative messaging campaign across video, social media and editorial. 

Goldman Sachs is one of the oldest names in finance. A bank’s name is synonymous to how trustworthy it is. For a 150 year old company to launch a completely new brand and product in a new territory was exceedingly risky. This was a pivotal moment for the company. Marcus by Goldman Sachs is an innovative fin-tech startup with the legacy and financial knowledge of an established institution.

GLOBAL LOADING ANIMATION

GLOBAL LOADING ANIMATION

RESULT

RESULT