Project: Experiential Design, UX, Art Direction, Motion, VR, Projection Mapping, Print

Project: Experiential Design, UX, Art Direction, Motion, VR, Projection Mapping, Print

Studio Xfinity is the interactive flagship store that represents Comcast’s evolution from a telecom giant to a connected lifestyle brand and its future. The store is an experiential physical space that enables interaction and discovery.

As the only full-time designer on the project, I had the opportunity to be involved in all aspects of store design. I was asked to art direct the Xfinity Home experience, which leverages projection mapping to showcase a digital model house and highlights the company’s interconnected home products and services. I designed the interface of the store entryway, a VR game menu, the retail brand guide, and collaborated with developers to bring to life other aspects of the in-store experience.

Studio Xfinity is the interactive flagship store that represents Comcast’s evolution from a telecom giant to a connected lifestyle brand and its future. The store is an experiential physical space that enables interaction and discovery.

As the only full-time designer on the project, I had the opportunity to be involved in all aspects of store design. I was asked to art direct the Xfinity Home experience, which leverages projection mapping to showcase a digital model house and highlights the company’s interconnected home products and services. I designed the interface of the store entryway, a VR game menu, the retail brand guide, and collaborated with developers to bring to life other aspects of the in-store experience.